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Innovative Then, Iconic Now

November 15, 2017 10:15 am | Door Ahrend

Designed by Friso Kramer and Wim Rietveld in 1958, relaunched by HAY & Ahrend in 2017: the Result Chair was initially designed for Ahrend by Friso Kramer and Wim Rietveld. It was predominantly used in schools during in the 60s and 70s. Therefore many Dutch people grew up with this iconic design. The timeless  design is simple, tight and extremely functional.

When in 2014 Rolf Hay spontaneously visited Ahrend CEO Eugène Sterken, he spotted the Result chair and expressed his admiration for the chair. Rolf saw a perfect match between the chair and his own Danish design brand HAY. Words were quickly converted into action, because soon after, HAY obtained a license to produce and sell both the Result Chair and the Pyramid Collection.

Timeless design classics
Jan Schröfer (co-founder and director of De Cirkel) specifically appointed designers Friso Kramer and Wim Rietveld, in order to create innovative designs that were able to compete with the Dutch company Gispen. In 1967 Ahrend and De Cirkel merged together with Oda to form the Ahrend Group. In 1996 – during Ahrend’s 100th year anniversary – Ahrend received the Royal predicate accompanied with a crown on the logo.

Minimalistic, functional and sustainable  
What is the binding factor of Ahrend’s products? With Ahrend products all parts within a design are essential, by omitting unnecessary details, what remains is its core form. The Result Chair and the Pyramid table, both designed during the 50s by Friso Kramer and Wim Rietveld, are perfect examples of the aforementioned functional and sustainable design. Both the chair and table are simple, but won’t lead you of the track. It’s precisely their modesty that makes them stand out.

“The fact that Jan Schröfer decided to hire designers like Friso Kramer and Wim Rietveld, was very special at that time. He wanted to have innovative people in his team that had a clear focus in industrial design.” – Bas Pruyser, designer at Ahrend.

From innovative to iconic design
When the Result Chair was launched in 1958, its design got awarded with lots of praise due to its innovative character. The frame was a large contributor to its innovative look. For the frame Friso Kramer and Wim Rietveld used – the very innovative – curved sheet steel that was bent in a U-shape. Which ultimately resulted into the structural and tubular frame of the Result Chair.

Today, both the Result Chair and the Pyramid Collection have evolved into design icons, and have proven themselves over several generations in different markets around the world.

Growing up with Dutch Design
Do you remember those everlasting days at school? If you were sitting on a Result Chair, you probably went to school during the 60s or 70s. It was during this period that the Result was predominantly produced for Dutch Schools. That’s why the Result has a particularly strong image among the Dutch, maybe with you too.  After all the Result was a prominent part of the daily existence of this generation.

Many schools at that time were decorated with the minimalistic Result Chair and Pyramid Table. Despite their success, Ahrend stopped the production in the late 70s. Not because they didn’t have a purpose. ‘That certainly wasn’t the case’, says Peter Veer(Ahrend’s Senior Vice President), “but at some point saturation occurs. Compare it to the Fiat 500. In retrospect it is a fantastic design, and when you see how popular these cars are today, you will start to wonder why they ever stopped making it. However different generations have different needs for everything that is better, stronger or more beautiful. This was exactly the case with the Result and the Pyramid collection. Today, 40 years later, is the time for a relaunch.

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